{"id":3641,"date":"2013-12-21T13:51:28","date_gmt":"2013-12-21T13:51:28","guid":{"rendered":"http:\/\/spontaneousdevelopment.com\/sdnuggets\/?p=3641"},"modified":"2025-02-16T12:49:25","modified_gmt":"2025-02-16T12:49:25","slug":"even-when-too-busy-dont-stop-marketing","status":"publish","type":"post","link":"http:\/\/tayosolagbade.com\/sdnuggets\/even-when-too-busy-dont-stop-marketing\/","title":{"rendered":"Even When Too Busy, Don't Stop Marketing!"},"content":{"rendered":"

[UPDATE: 15 February 2025] NEVER STOP MARKETING! Why The Time To Do More Serious Marketing Is When \"The Going Is Good\".<\/strong><\/p>\n

This piece was originally published as a blog post (see below) . It\u2019s now republished HERE - today (15 February 2025) - as a PDF<\/a>.<\/p>\n

\"Never-Stop-Marketing\"<\/a><\/p>\n

Click HERE<\/a> (or the above COVER) to download the PDF version<\/strong><\/h3>\n<\/blockquote>\n

\u00a0<\/p>\n

######<\/p>\n

A badly managed company (or indeed country!) that still makes regular sales will stay \u201cafloat\u201d. Peter Drucker\u2019s famous quote explains why:<\/p>\n

\u201cBecause its purpose is to create a customer, the business enterprise has two \u2013 and only these two \u2013 basic functions: marketing and innovation. Marketing and innovation<\/a> produce results; all the rest are \u201ccosts\u201d.<\/p><\/blockquote>\n

Serving Clients\/Customers is Serious Work, but Marketing & Innovation are More Important<\/strong><\/p>\n

Why? Because anyone who\u2019s been in business a while knows that there will be peaks and troughs now and then. Today, potential buyers may be chasing you around, but tomorrow you may be wondering where all the enquirers went!<\/p>\n

The most seasoned business owners make continuous generation of good quality sales leads their number one preoccupation.<\/p>\n

Ask a hotel owner. His\/her focus is on percentage room occupancy, day in, day out. All other considerations are important, but that one stays right at number one<\/strong>!<\/em><\/p>\n

That\u2019s Why Marketing (Backed by Innovation)<\/a> MUST Never Stop!<\/strong><\/p>\n

And you should do it through as many channels as possible too. Nothing is too much\/little to consider. Sales people talk about keeping the sales <\/strong>funnel filled. At all times, take innovative marketing action to get more potential buyers clamouring to get your attention.<\/p>\n

That\u2019s the \u201cfunnel\u201d concept. The more they are, the greater the chances that when you attend to one, another will simply pop right in as s\/he leaves. Your sales people would be able to maximize time closing sales!<\/p>\n

So, even if you\u2019re overbooked now, the last thing you want to do is stop marketing! Instead THINK of ways to close more of those begging sales opportunities, now that they are within reach. <\/strong><\/em><\/p>\n

For instance, you could get one of the smart chaps working in another section to undergo crash training in taking orders. S\/he could be added to as an extra hand to cope with the additional surge in demand, until it subsides.<\/p>\n

If it does not subside, you\u2019ll be making MORE money, and may be able to hire a new (or temporary\/contract) employee to play that role.<\/strong><\/p>\n

If that\u2019s still not enough, consider tactfully negotiating a longer response time with those yet to be attended to. Depending on what you sell, this may be a good way to avoid having people get upset.<\/p>\n

Of course if it\u2019s an online sales model with a shopping cart, and credit card payment processing, none of this would be relevant.<\/p>\n

However, I remain very conscious of the fact that my favourite people (Farm Business Owners<\/a>) read my articles on Entrepreneurship<\/a>. <\/strong><\/h3>\n

So, the examples provided are sometimes given with them in mind. And for those who do not yet \u201cget it\u201d, I\u2019m on a mission to make farm business owners in developing countries make more creative use of web marketing to promote themselves and their products\/services locally and even internationally \u2013 for PROFIT \ud83d\ude42<\/p>\n

Interestingly, if\/when you have to tell intending buyers to give you time due to lots of orders you\u2019re getting, that <\/strong>\u00a0can actually boost your image and credibility in their eyes.<\/p>\n

They\u2019re likely to think \u201cHmm. S\/he must be good to have so much demand and be unable to fit me in!<\/strong>\u201d Some could actually decide \u00a0to wait till you\u2019re available \u2013 just because of that.<\/p>\n

So you see, filling the funnel via regular creative marketing can end up helping you achieve a \u201ccelebrity\u201d status of sorts. What is called \u201cAuthority\u201d status\u2026and why not \ud83d\ude42<\/p>\n

Final Words: The Time to Do More Serious Marketing, Is When The \u201cGoing Is Good\u201d!<\/strong><\/h3>\n

Here's an instructive historical anecdote...<\/em><\/p>\n

An entrepreneur who achieved great success over many decades, reportedly often got worried if things were going too well<\/strong> for (what he considered) too long in his business.<\/p>\n

Hmm? He got worried whenever everything was going right? Why?<\/em><\/p>\n

Well, to him, it was a signal that some things were (probably) not working which he was missing. <\/strong><\/p>\n

So during such (seemingly) \u201cgood times\u201d, he paid greater<\/strong> attention to every aspect of his operations.<\/p>\n

It was through that habit of his, that the company achieved long term success!<\/em><\/p>\n

It goes without saying that what he did included ensuring marketing and sales did NOT slow down \u2013 because only a company that made sales could last that long!<\/strong><\/p>\n

Sometime ago, I read a quote that said: <\/strong><\/h3>\n

\u201cA little dose of paranoia is healthy\u201d.<\/em><\/p><\/blockquote>\n

I\u2019ve made a little change to it for any business owners enjoying \u201cgood times\u201d to consider: <\/strong><\/h3>\n

\u201cA little dose of marketing<\/a><\/strong> paranoia<\/a> is healthy\u2026especially <\/strong>when you\u2019re making lots of sales!\u201d<\/em><\/p><\/blockquote>\n

NB: <\/em><\/strong>All I\u2019ve said above applies to every kind of business \u2013 including that of the writer\/blogger!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

[UPDATE: 15 February 2025] NEVER STOP MARKETING! Why The Time To Do More Serious Marketing Is When \"The Going Is Good\". This piece was originally published as a blog post (see below) . It\u2019s now republished HERE - today (15 February 2025) - as a PDF. Click HERE (or the above COVER) to download the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,133,266,103],"tags":[936,935],"class_list":["post-3641","post","type-post","status-publish","format-standard","hentry","category-entrepreneurs","category-farm-biz","category-my-dn-travel-news","category-writingblogging","tag-dont-stop-marketing","tag-even-when-too-busy"],"aioseo_notices":[],"views":1375,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/3641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/comments?post=3641"}],"version-history":[{"count":5,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/3641\/revisions"}],"predecessor-version":[{"id":16292,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/3641\/revisions\/16292"}],"wp:attachment":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/media?parent=3641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/categories?post=3641"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/tags?post=3641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}