{"id":2188,"date":"2013-04-09T08:02:26","date_gmt":"2013-04-09T08:02:26","guid":{"rendered":"http:\/\/spontaneousdevelopment.com\/sdnuggets\/?p=2188"},"modified":"2016-11-28T18:56:22","modified_gmt":"2016-11-28T18:56:22","slug":"why-you-need-a-web-marketing-system-wms-part-1-of-3","status":"publish","type":"post","link":"http:\/\/tayosolagbade.com\/sdnuggets\/why-you-need-a-web-marketing-system-wms-part-1-of-3\/","title":{"rendered":"Why You Need A Web Marketing System (WMS) - Part 1 of 3"},"content":{"rendered":"

This is part 1 of a 3 part educational series. <\/strong>If you\u2019re an expert running a business in Africa, the ideas offered in this 3-part series can help you. This installment (Part 1) is sub-titled<\/strong>\u00a0\u201c<\/strong>Why You May Need To Change The Way You Find Buyers for Your Products and Services<\/em>\u201d. Any 21st century African business that depends more<\/strong> on paid<\/strong> traditional TV, Radio and print media for business promotion, is wasting money. Indeed, if you\u2019re not using the ideas on offer here to find new clients and customers, YOU ARE LOSING PROFITS. I elaborate below\u2026<\/p>\n

Invite Me To Speak: <\/em>If you\u2019re reading this after 31st March 2013, I would have begun travelling slowly across West Africa as a Location Independent Entrepreneur<\/strong>. If you\u2019re in West Africa click here<\/a> to invite me to speak to your members or group on this topic.<\/em><\/p><\/blockquote>\n

Traditional Media are Not Bad \u2013 They Just Cost Too Much For Too Little<\/strong><\/h3>\n

Capital is not easy to come by, for business startup or expansion in Africa. Very few can access funds adequate to start large enterprises or multinationals. That\u2019s why African economies depend heavily <\/em>on micro to medium businesses. If these smaller players can find buyers faster, with less effort, and at less cost, they would become more profitable. And that benefit, would create positive multiplier effects across the African economy.<\/p>\n

This article explains why intelligent use of Low Cost Web Marketing Systems can help them achieve that goal faster than paying for access to traditional media.<\/p>\n

What I\u2019m trying to do in the African market is to get as many business owners as are willing to listen, to understand that there are other ways they can get customers or clients interested in actally paying good money to get their products even if the market is down.<\/p>\n

The Web Marketing I propose will complement<\/em> and not replace<\/em> whatever methods you already use. However, over time you may find it worthwhile to reduce your use of the latter, if\/when it becomes obvious that they cost your more money, time and effort.<\/strong><\/p>\n

Two Questions You Need To Ask Yourself About Your Marketing<\/strong><\/h3>\n

It\u2019s time people began to think of the fact that obvert hew last 15 to 20 years, they\u2019ve followed the same trafitional; methods of marketing and advetixing, spenting quaite a lot of money on a daily, weekly, monthly basis, to get customers to come and pay for their products and services.<\/p>\n

Over trhe years, we\u2019ve found thayt there has been a new market, or let me say a new method of markeing that allows you to get probably the same or even beytter results, without spending up to half of what yopu currently spent.<\/p>\n

First question. You spend money on newspaper adverts, TV and radio jingles, and then you waith,. 9 times out of 10 people who do these kinds of things say \u201cOh, that\u2019s what everyone else does<\/em>.\u201d<\/p>\n

The question I ask is this; If every othewr person is doing it, can you afford to do what they\u2019;re doing? Will you get the same results they get? And will the resuts you get, be satisfactory, for you<\/em><\/strong>, in terms of your bottom line, your profits, how much you get to keep in your pockets, after you take out all your expenses?<\/p>\n

At the end of the day, if you find thayt you are not able to account, for a significant increase in your profit margins, then that method of marketing is not doing as well as it should, and you need to think of other ways.<\/p>\n

What You Need To Do<\/strong><\/h3>\n

I believe one of the smartest ways to do business is to find customers at little or no extra expense over what you are already spending.<\/p>\n

So first of all<\/strong>, I say you have to do what is called a Mind Shift. Change the way you think about your marketing. Begin to consider that you can actually find peiopkle who will pay good money to get your products and services without seeing one expensive ad by you in any of the traditional media \u2013 be it radio, TV, newspapers or what have you.<\/p>\n

Secondly:<\/strong> Consider a method of marketing that makes it possible for you to stay visible, to be noticed, and followed and contacted by potential customers, year in year out, without your having to spend one extra kobo, or naira, or dollar \u2013 depending on where you;\u2019re living or where you\u2019re based. That\u2019s what I\u2019m talking abvout.<\/p>\n

A Web Marketing System helps you to leverage those kinds of marketing channels to your advantage, and make them work for you even when you\u2019re asleep. <\/em><\/strong><\/p>\n

What you want is a situation where, every now and then - and with an increasing frequency over time - people who need your products and services pick up the phone at 8.00am in the morning and call you and say:<\/p>\n

\u201cHello. I found out XYZ about you while I was doing ABC somewherw an dI\u2019d like to know how much it would cost to get ABCD that you offer<\/em>\u201d.<\/p>\n

And this guy would be talking with you obviously in a state of mind that shows that s\/he is ready to pay good money to get what it is you offer, because your WMS would have done its job of getting him or her to that level of decision making readiness.<\/p>\n

Final Words<\/strong><\/h3>\n

What you have just read is part 1 of a 3 part series titled \u201cWhy You Need A Web Marketing System (WMS)\u201d. <\/strong>Part 2 will be published next week.<\/strong><\/p>\n

Part 1 of 3: <\/strong>Why You Need To Change The Way You Find Buyers for Your Products\/Services<\/a><\/p>\n

Part 2 of 3: <\/strong>Understanding How (Routine\/Repeated) Use of Paid TV, Radio & Print Media Short Changes YOU (to publish 15th April 2013)<\/a><\/p>\n

Part 3 of 3:\u00a0Why You Need a Web Marketing System (WMS) - Part 3 of 3<\/a><\/p>\n

There is a lot more you need to know. This series is available as a keynote speech, a half-day or full-day workshop \u2013 or request for audio\/video versions. E-mail tayo at tksola dot com<\/strong> with \u201cRe: <\/strong><\/em>Why You Need A Web Marketing System<\/em><\/strong>\u201d as the subject.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

This is part 1 of a 3 part educational series. If you\u2019re an expert running a business in Africa, the ideas offered in this 3-part series can help you. This installment (Part 1) is sub-titled\u00a0\u201cWhy You May Need To Change The Way You Find Buyers for Your Products and Services\u201d. Any 21st century African business […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1375,266],"tags":[288,286,289,287,290,285],"class_list":["post-2188","post","type-post","status-publish","format-standard","hentry","category-entrepreneurs","category-excel-vb-solutions","category-my-dn-travel-news","tag-article-marketing","tag-content-marketing","tag-email-newsletter-marketing","tag-guest-posting","tag-information-publishing","tag-what-is-a-web-marketing-system"],"aioseo_notices":[],"views":4382,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/2188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/comments?post=2188"}],"version-history":[{"count":6,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/2188\/revisions"}],"predecessor-version":[{"id":10879,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/2188\/revisions\/10879"}],"wp:attachment":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/media?parent=2188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/categories?post=2188"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/tags?post=2188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}