If you promote your business primarily by using social media as your base platform, you're likely to shoot yourself in the foot. And very badly too. Read this article to learn 2 important reasons why you will be better off using your own website as a base, while your social media profiles function as secondary marketing channels.<\/p>\n
Like every results focussed business owner, you work so hard promoting your business using Social Media as your primary marketing platform. <\/p>\n
However if you continue doing this, you're likely to hurt your business more than you can help it.<\/p>\n
What if one day the Social Media websites you depend on change their rules and terms? <\/p>\n
They've done it before. They all do it. <\/p>\n
These Social Media entities are constantly testing, tweaking and even reinventing. They like to set trends. <\/p>\n
The implication is that you're never really in control of your primary business promotion channel.<\/p>\n
Google, for instance, keeps giving website owners grief by changing the rules just as people are getting their website search engine optimization back on track. <\/p>\n
LinkedIn.com recently restricted access to my profile<\/a> claiming they noticed suspicious activity in my account. They asked me to send proof of my identity. I sent my scanned international passport weeks ago, but I don't think they've unlocked it.<\/p>\n Luckily for me, my core business promotion medium is my website (www.spontaneousdevelopment.com<\/a>), and the blog (www.sdacademy.org<\/a>) linked to it. <\/p>\n Social media simply serve as secondary support channel.<\/p>\n I strongly recommend you adopt a similar fail safe approach.<\/p>\n You can get a wordpress or Joomla based website up and running at zero cost. Both come as free installations with most web hosting accounts. These 2 Content Management Systems make it easy for even a non-techie to update her website. The former is however easier to learn and has a larger user base.<\/p>\n Don't go for free website hosting services. That would amount to the same thing as using Facebook or Twitter as your base.<\/b><\/p>\n Purchase a hosting account from a reliable provider. If you run a business, you need to own the primary business marketing medium you use.<\/p>\n The truth is that you will never have a final say over a free yourname.blogspot.com blog - the company hosting it will. <\/p>\n Even if they don't change anything, you must remenber that online companies offering free services can shut down operations anytime.<\/p>\n2. You Need To Build A Professional Image <\/h3>\n