{"id":1572,"date":"2013-01-07T18:12:02","date_gmt":"2013-01-07T18:12:02","guid":{"rendered":"http:\/\/spontaneousdevelopment.com\/sdnuggets\/?p=1572"},"modified":"2013-01-07T18:12:02","modified_gmt":"2013-01-07T18:12:02","slug":"get-people-talking-about-you","status":"publish","type":"post","link":"http:\/\/tayosolagbade.com\/sdnuggets\/get-people-talking-about-you\/","title":{"rendered":"Get People Talking About YOU!"},"content":{"rendered":"

So, you have a limited budget to spend on promoting your speaking business? Well, the strategy described in this first issue of my Speaking IDEAS newsletter for 2013 is perfect for people who have that challenge.<\/p>\n

Read on to learn how to get yourself favourably noticed by potential buyers of your speaking services, without burning a hole in your pocket.<\/p>\n

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Publication:<\/strong>\u00a0Tayo Solagbade's Weekly Public Speaking IDEAS Page (PSIP)<\/strong> Newsletter<\/span><\/p>\n

Date:<\/strong>\u00a0<\/strong>Monday 7th January 2013<\/span><\/p>\n

No:<\/strong> 71<\/p>\n

Title: <\/strong>Get People Talking About YOU!<\/p>\n

Author & Publisher:<\/strong>\u00a0Tayo K. Solagbade [234-803-302-1263<\/a><\/strong>]<\/p>\n

Blog URL:<\/strong>\u00a0http:\/\/www.spontaneousdevelopment.com\/blog<\/a><\/p>\n

Archive (For E-mail only version started 14th May 2012): <\/strong>Click here to view<\/a><\/p>\n

Archive (For Blog version started 24th September 2011):<\/strong> Click here<\/a><\/p>\n

Hi,<\/span><\/p>\n

Please find below <\/span>the latest issue of my weekly Public Speaking Ideas page for 2013.\u00a0<\/span><\/span><\/strong><\/em><\/p>\n\n\n\n
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SD Nuggets Blog<\/strong>\u2122<\/p>\n<\/td>\n

New posts from last week that may interest you! <\/span><\/td>\n<\/tr>\n
Public Speaking<\/strong><\/span><\/p>\n

[Monday]<\/span>:<\/td>\n

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Entrepreneurship [Tuesday]<\/span>:<\/strong><\/p>\n<\/td>\n

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Self Development [Wednesday<\/span>]:<\/strong><\/p>\n<\/td>\n

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Career Development [Thursday<\/span>]:<\/strong><\/p>\n<\/td>\n

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Parenting [Friday<\/span>]: <\/strong><\/p>\n<\/td>\n

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Writing\/Blogging [Saturday<\/span>]: <\/strong><\/span><\/td>\n\n
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Want me to write for you?<\/strong> Click here... <\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Get The NEW Excel-VB Ration Formulator! <\/span><\/strong><\/strong><\/h3>\n

All existing owners get FREE Updgrade(terms apply) : <\/strong>Happy New Year in advance to you all. This new version has additional error handling.<\/p>\n

And it allows you to store 3 RATION FORMULAS you derive for easy future retrieval<\/strong>.<\/p>\n

By 16th January 2012 the price goes up to N12,500. <\/strong><\/p>\n

You can still get it for N10,500 (with my Feed Formulation Handbook) - here<\/a>.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

No. 71: <\/span> <\/strong>Get People Talking About YOU! <\/span><\/span><\/h2>\n

**** ****<\/strong><\/em>******<\/strong><\/em><\/p>\n

NB: <\/strong>If you ever find yourself wondering what else I've written, some days after you've read THIS Speaking Ideas newsletter I send out on a Monday, here's what you can do to find out:<\/strong> Point your browser to www.sdacademy.org<\/a> to read at least ONE new post added to my SD Nuggets blog<\/strong> on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule<\/a> \ud83d\ude42<\/em><\/em><\/p>\n

****<\/strong>******<\/strong><\/p>\n

So, you have a limited budget to spend on promoting your speaking business? Well, the strategy described in this first issue of my Speaking IDEAS newsletter for 2013 is perfect<\/strong> for people who have that challenge.<\/p>\n

Read on to learn how to get yourself favourably noticed by potential buyers of your speaking services, without burning a hole in your pocket.<\/p>\n

First, Be Clear About Your Target Audience & Purpose<\/h3>\n

Who is your target audience? And what exactly can you do for them that others who do what you do cannot? You need to be clear about these two important issues from the start. Otherwise you could end up (as they say) barking up the wrong tree. <\/em><\/p>\n

Then consider where\/how you can reach your target audience most easily, and in their largest numbers. (I suggest a mix of online and offline strategies \u2013 more on this later.)<\/em><\/p>\n

NB:<\/strong> If you need help doing the foregoing, Burt Dubin offers tested and proven guidance<\/a>.<\/p>\n

Once you\u2019ve got the above sorted out, it becomes easier to develop and implement the strategy I propose below to reach and impact them, and get the response you want.<\/p>\n

Next, Think and Act Differently From Others<\/h3>\n

Define and differentiate yourself from others who do what you do. Even if you know 1,000 other expert speakers in your chosen niche, you CAN still set yourself apart.<\/p>\n

It starts by thinking and acting differently from them.<\/em><\/p>\n

\u00a0\u201cWho\u2019s that?\u201d<\/em> is what we usually ask, when someone steps out from the crowd and does something previously unseen or unheard of. It could be something \u201cexceptional\u201d - or even \u201cbad\u201d. And sometimes it could just be \u201ccontroversial\u201d.<\/p>\n

For our purposes doing something \u201cgood\u201d or \u201ccontroversial\u201d will probably be best \ud83d\ude42<\/p>\n

Example: Richard Branson & His Virgin Group Of Companies<\/strong><\/h3>\n

Branson has revealed that he gets his company prime time news exposure by thinking and acting differently, so as to get favourably noticed.<\/p>\n

Examples include his well publicised attempts to do things not done before e.g. attempting to set records in sailing etc.<\/p>\n

It rarely matters whether Branson succeeds or fails in any of his audacious bids. By simply publicising his intention to achieve what most may consider an impossible goal, he often successfully gets himself into the news.<\/p>\n

Ironically, some of the activities he engages in are sometimes not even directly related to the business he\u2019s trying to promote. But they will often be relevant to current or future high profile interests (e.g. space travel) and therefore attract media attention.<\/p>\n

What Branson does is to skillfully weave a message linking his company (e.g. by way of values) with the activity he\u2019s getting attention for. That exposure then rubs off on his company \u2013 drawing attention to the products and services he promotes.<\/p>\n

Another benefit is that he gets more<\/strong> invitations to speak. People want to hear (and ask him) how he did\/does it.<\/p>\n

Tools You Can Use To Get Yourself Noticed & Talked About<\/h3>\n

You don't need to attain Branson\u2019s celebrity status before you can use the same strategy to cost-effectively achieve your unique marketing goals.<\/p>\n

I suggest developing and utilising the following resources:<\/strong><\/p>\n

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  1. Your Branded Website:<\/strong> Marketing your speaking service can be enhanced by using a website. It can be done on a shoe string budget too. Clearly state the benefits to potential clients \u2013 and include your About, Contact, and other pages.<\/li>\n<\/ol>\n
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    1. Your Branded Blog:<\/strong> Don\u2019t stop at having a website. Add a WordPress <\/strong>based blog to it. (Bold emphasis on WordPress<\/strong> is deliberate. It\u2019ll make things easier!). Publish new updates and interact with visitors\/prospects who read your writing.<\/li>\n<\/ol>\n
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      1. Your Branded Content:<\/strong> Commit to constantly creating NEW articles, newsletters, books, as well as video and audio resources. Distribute them via 1, 2, above as well as 4 and 5 below.\n

        NB: <\/strong>Keep in mind the need to \u201cstand out\u201d from the crowd. Many people write articles and books. But it\u2019s what you write. The ideas you put forward. Your unique message - and the VALUE it adds to readers. That\u2019s the key to ultimately getting noticed and talked about.<\/p>\n

        Add to that your demonstrated consistency in churning out new content to the same or possibly higher standard \u2013 and sooner than later, people WILL start talking about you.<\/p>\n<\/li>\n<\/ol>\n

          \n
        1. Your Branded Social Media:<\/strong> Be sure to integrate social media into the above. For instance, get your new updates to appear on your social media profiles.<\/li>\n<\/ol>\n
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          1. Your Branded Offline Marketing:<\/strong> Make sure your calling cards, flyers and other print marketing media refer contacts to your online resources (1 to 4) above.<\/li>\n<\/ol>\n

            My use of the word \u201cbranded\u201d in 1 to 5 is for deliberate emphasis. Remember that the whole idea is to stand out from the crowd. So, let your branding be unique: Logos, taglines, graphics \u2013 all should enhance your uniqueness and appeal.<\/p>\n

            There should be little chance of a potential client mistaking someone else for you!<\/p>\n

            It\u2019s NOT About How Much Money You Have!<\/h3>\n

            Like I said at the start of this write-up, the strategy I advocate you adopt is perfect<\/strong> for people who have limited funds to spend promoting their speaking services.<\/p>\n

            (Psst: <\/strong>It actually leaves more money in your pockets. And that would possibly be better spent getting guidance from a competent mentor on how to find the right market to promote your speaking service to!<\/a> Remember what I said about not barking up the wrong tree?)<\/em><\/p>\n

            We periodically hear of people achieving fame simply by putting up a creative video clip on Youtube.com that subsequently goes viral (or publishing an e-book that becomes a bestseller).<\/p>\n

            Today\u2019s PC and Internet technology makes it possible for any willing person to cost-effectively get noticed and talked about.<\/p>\n

            Final Words: How This Strategy Got People Talking About My Farm Business Support Service<\/h3>\n

            I feel a need to end with a personal example. Not to brag. But just to illustrate the many REAL ways in which using this strategy can work well for you.<\/strong><\/p>\n

            In 2006 , I decided to set myself apart from other providers of support services to farm business owners and other stakeholders. Instead of offering the same general services, I identified areas I could help them develop and implement concepts\/tools to manage their farm operations more productively<\/a> in line with best practices.<\/p>\n

            First I published an authoritative handbook on how to use the diagrammatic Pearson Square Computation technique to formulate rations for livestock<\/a>. Later I developed a Ration Formulator software<\/a> (with tutorial videos) to accompany the handbook.<\/p>\n

            I then invested hundred of hours in regularly researching and writing what I labeled \u201cCost-Saving Farm Business Ideas<\/a>\u201d articles on a similarly named website. Some of those articles were submitted for syndication to the Ezinearticles.com directory.<\/p>\n

            The results have been phenomenal. I\u2019ve come across farm business discussion forums where links to my website were posted in response to an enquiry by a user.<\/p>\n

            I\u2019ve personally had many visitors to my website type \u201cReferred by a friend<\/strong>\u201d into the \u201cHow did you find this website?<\/strong>\u201d field on my contact forms over the years.<\/p>\n

            There have also been phone calls, emails and face to face meetings. One day I walked in for a first meeting with a CEO. On seeing my face he said \u201cI know you!<\/em>\u201d. A ew seconds later, he turned his laptop screen around to show me my Speaking IDEAS newsletter (with my picture in the header image), which he told me he read weekly!<\/p>\n

            Some people have contacted me after watching my videos, reading my articles, and then purchased products from me. Others have written to thank me for doing what I do\u2026<\/p>\n

            Here\u2019s a message sent in by a visitor (and later buyer) via my Farm Business Support website<\/a> contact form:<\/em><\/strong><\/em><\/p>\n

            \u201cI would like to be notified when i(n)formation on rabbitry is published, and i would like to thank you for all your works they have been a source of inspiration for me and some of my friends.\u201d \u2013 Burhan Akhalid, Accountant, Zaria, Kaduna State \u2013 Nigeria<\/strong>.<\/em><\/p><\/blockquote>\n

            \u00a0<\/p>\n

            To put it simply:<\/strong> this strategy works. I therefore urge you to use it this year, to get more potential clients to discover you, and talk about you.<\/p>\n

            Happy New Year - and have a lovely week!<\/p>\n

            \"\"<\/a><\/p>\n

            Tayo K. Solagbade*<\/span><\/span><\/p>\n

            Self-Development\/Performance Improvement Specialist<\/strong><\/p>\n

            *Sole Agent For\u00a0<\/em>Burt Dubin's Speaker Mentoring Service<\/span><\/a><\/em> In Africa<\/em><\/span><\/p>\n

            Mobile:<\/strong> 234-803-302-1263<\/p>\n

            http:\/\/www.spontaneousdevelopment.com<\/span><\/a><\/p>\n

            Tayo Solagbade is a Performance Improvement Specialist & multipreneur<\/strong>. He works with individuals\/businesses who want to achieve highly profitable outcomes, and also with parents who want to raise real-world competent children. <\/span><\/span><\/p>\n

            Tayo earns multiple streams of income providing clients with performance improvement training\/coaching<\/a>, custom MS Excel-VB<\/a> solutions, web marketing<\/a> systems, freelance writing services<\/a>, and best practice extension support services<\/a> (for farm business owners).<\/p>\n

            When he\u2019s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his\u00a0Self-Development Nuggets\u2122 blog<\/a><\/strong>, and\u00a0Public Speaking IDEAS newsletter<\/a>\u00a0(which he publishes to promote Burt Dubin's Public Speaking Mentoring service to experts working across the African continent).<\/p>\n

            ==================<\/p>\n

            Have you been undecided about whether or not to become a paid speaker? <\/span><\/strong>Or have you been trying to get your speaking career off the ground with little success?<\/span> <\/strong><\/h3>\n

            Here\u2019s a tip: <\/strong>Burt Dubin<\/a> works with people who want to be speakers, and with speakers who want to be masters. Click here<\/a> to visit his website NOW and submit a contact form message telling him what challenges you\u2019re facing, and how you\u2019d like him to help you. Tell him I sent you, and you\u2019ll get a pleasant surprise offer from him<\/em>.<\/p>\n

            Comments?<\/strong><\/h3>\n

            What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!<\/strong><\/p>\n

            Share this issue! <\/strong><\/h3>\n

            Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him\/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.<\/p>\n

            \"View<\/span><\/a>\"Connect<\/a>\"Connect<\/a>\"Connect<\/a>\"Connect<\/a><\/span><\/span><\/p>\n

            What fears or doubts are keeping you from (a) <\/span>taking up Burt Dubin's monthly speaker mentoring, or (b) <\/span>buying his products?<\/h3>\n

            You can choose to purchase Burt's mentoring at any of the three (3) levels listed below:<\/h3>\n

            1.<\/strong> Top Shelf <\/strong>[Click here<\/a>] | <\/strong> 2.<\/strong> Mid Range<\/strong> [Click here<\/a>] | <\/strong> 3. Budget Delight<\/strong> [Click here<\/a>]<\/h3>\n

            Burt's three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).<\/p>\n

            At least that's how I like to think of them!<\/em><\/p>\n

            All three will get you to your desired destination of \"speaking success-ville\" <\/strong>- so long as you meet the requirements\/play your part well (your fare, abide by the set guidelines etc). During the \"flight\", the seat you have will determine how much personal service attention and preference the provider will accord you. It's that simple \ud83d\ude42<\/p>\n

            So, make your choice:1.<\/strong> Top Shelf <\/strong>[Click here<\/a>] | <\/strong> 2.<\/strong> Mid Range<\/strong> [Click here<\/a>] | <\/strong> 3. Budget Delight<\/strong> [Click here<\/a>]<\/p>\n

            Send me an e-mail with your questions via\u00a0tayo at tksola dot com<\/strong>. In the meantime, why not get started by subscribing\u00a0here<\/a>\u00a0to get his\u00a07-Part\u00a0Course (How To Succeed And Get Paid As A Professional Speaker)\u00a0.\u00a0\u00a0.\u00a0.\u00a0<\/strong>and\u00a0receive\u00a0his\u00a0monthly newsletter (Speaking Biz Strategies Letter)<\/strong>\u00a0at no cost.<\/p>\n

            <\/div>\n
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            \"Get<\/a><\/p>\n

            For over 25 years,\u00a0Burt Dubin<\/a>\u00a0has provided a variety of speaker mentoring products and services to clients worldwide.<\/span><\/td>\n<\/tr>\n

            Download this flyer as PDF: <\/span><\/strong>http:\/\/tinyurl.com\/bdubin-africa<\/span><\/strong><\/a><\/span><\/p>\n

            \"Burt<\/span><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n

            <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

            \u00a0<\/p>\n

            \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

            So, you have a limited budget to spend on promoting your speaking business? Well, the strategy described in this first issue of my Speaking IDEAS newsletter for 2013 is perfect for people who have that challenge. Read on to learn how to get yourself favourably noticed by potential buyers of your speaking services, without burning […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[115,197,195,196,155,156,198],"class_list":["post-1572","post","type-post","status-publish","format-standard","hentry","category-public-speaking","tag-burt-dubin","tag-burtdubin-com","tag-get-people-talking-about-you","tag-speaker-marketing","tag-speaker-mentoring","tag-speaking-success-system","tag-speakingsuccess-com"],"aioseo_notices":[],"views":1803,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/1572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/comments?post=1572"}],"version-history":[{"count":2,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/1572\/revisions"}],"predecessor-version":[{"id":1574,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/1572\/revisions\/1574"}],"wp:attachment":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/media?parent=1572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/categories?post=1572"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/tags?post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}