{"id":14302,"date":"2019-03-21T15:34:52","date_gmt":"2019-03-21T15:34:52","guid":{"rendered":"http:\/\/tayosolagbade.com\/sdnuggets\/?p=14302"},"modified":"2019-03-22T20:43:47","modified_gmt":"2019-03-22T20:43:47","slug":"pii-156-you-need-to-tell-stories-to-achieve-superior-business-marketing-success","status":"publish","type":"post","link":"http:\/\/tayosolagbade.com\/sdnuggets\/pii-156-you-need-to-tell-stories-to-achieve-superior-business-marketing-success\/","title":{"rendered":"PII 156: You Need to Tell Stories to Achieve Superior Business Marketing Success"},"content":{"rendered":"
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Google the question below:<\/strong><\/strong><\/p>\n

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\"Do you <\/em>need to be\u00a0a good storyteller to be a successful sales person?\"<\/em><\/p><\/blockquote>\n

The results you get confirm the accuracy of the claim made in the title of this latest issue of my\u00a0Performance Improvement Ideas (PII)\u00a0newsletter, which says:<\/h3>\n

\u201cYou Need to Tell Stories to Achieve Superior Business Marketing Success\u201d<\/em><\/p><\/blockquote>\n

Indeed some of the most successful sales people in the world have been referred to as MASTER STORYTELLERS \u2013 and with good reason: they tell stories that make people buy!<\/p>\n

In the rest of this piece, I explain how you can use storytelling to achieve your own repeat selling success.<\/p>\n

SCROLL DOWN TO READ THE FULL ISSUE<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\"Tayo<\/a><\/strong><\/p>\n

Tayo Solagbade's<\/a>
\nPerformance Improvement\u00a0<\/span>IDEAS
\n(PI Squared) Newsletter<\/strong><\/span><\/h1>\n

Monday 18th\u00a0March 2019<\/em><\/p>\n

\"Logo<\/a><\/p>\n


\nNB:\u00a0<\/strong>This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking\/Web Marketing IDEAS newsletter,\u00a0starting from today - 15th February 2016.<\/strong><\/em>\u00a0I'm reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.<\/p>\n

************<\/p>\n

\"View<\/span><\/a>\"Join<\/a>\"Connect<\/a>\"Connect<\/a><\/span>\"Connect<\/a><\/p>\n<\/div>\n<\/div>\n

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PII 156: You Need to Tell Stories to Achieve Superior Business Marketing Success<\/h1>\n<\/div>\n<\/div>\n
\n

Google the question below:<\/strong><\/p>\n

\"Do you need to be\u00a0a good storyteller to be a successful sales person?\"<\/em><\/p><\/blockquote>\n

The results you get confirm the accuracy of the claim made in the title of this latest issue of my\u00a0Performance Improvement Ideas (PII)\u00a0newsletter, which says:<\/h3>\n

\u201cYou Need to Tell Stories to Achieve Superior Business Marketing Success\u201d<\/em><\/p><\/blockquote>\n

Indeed some of the most successful sales people in the world have been referred to as MASTER STORYTELLERS \u2013 and with good reason: they tell stories that make people buy!<\/p>\n

In the rest of this piece, I explain how you can use storytelling to achieve your own repeat selling success.<\/strong><\/p>\n

At the risk of sounding like I am bragging, I happen to be gifted in using storytelling to sell. And it has played a big part in the success I have achieved at various levels in selling my products and services internationally.<\/p>\n

I have NEVER read ANY of the articles that came up on\u00a0that Search Engine Results Page (SERP) when I did the search<\/a>\u00a0(see some below this article).<\/h3>\n

But I have known THE truth about storytelling being a key ingredient for selling, from my early startup years, back in 2002 through 2005 reading widely about the careers of many different successful entrepreneurs (This was when I started article marketing from my first website - spontaneousdevelopmentdotcom)<\/p>\n

Over time, I intuitively adopted storytelling as a selling strategy, when - while struggling with serious cash flow limitations - I discovered that prospects tended to buy in more readily to offers I made when they read (or heard me narrate) one of many true stories about how I used my solution to solve problems for others like them.<\/p>\n

Today, many years after I adopted that approach, I have gone on to publish hundreds of articles based on real life sales experiences I have had - AND they have boosted my sales leads generation efforts again and again!<\/h3>\n

Sometimes I even share transcripts from actual sales conversations, on phone, email, WhatsApp etc.<\/p>\n

An example is\u00a0the true story published in last week\u2019s issue of this newsletter about an international sale I made, of one of my Excel-VB Software products<\/a>.<\/p><\/blockquote>\n

It is this approach that influences those who encounter my web marketing (which is primarily done based Article Marketing where I share those stories) to make contact with me.<\/p>\n

And like I have said in past articles on this theme, the stories I tell are often so compelling in their authenticity, that prospects who read them, often go out of their way, to connect with me.<\/em><\/p>\n

For instance, there have been some who filled and submitted a request for my products via my website contact form, but got no response from me (due to problems with email delivery from the script to my inbox).<\/h3>\n

So they came back and resubmitted the form, after which some came over to contact me via Facebook, Facebook, even Twitter.<\/p>\n

Examples: Screenshot of real life sales conversations initiated by different prospects via Facebook Messages either to my Personal Profile<\/a>\u00a0or one of my Facebook\u00a0pages (SDAc's Cost-Saving Farm Business Ideas).<\/a><\/p>\n

\"rf-fbk-enquiry2\"<\/a><\/p>\n

\"rf-fbk-enquiry\"<\/a><\/p>\n

\"rf-fbk-enquiry3\"<\/a><\/p>\n

\"rf-fbk-enquiry4\"<\/a><\/p>\n

\"rf-fbk-enquiry5\"<\/a><\/p>\n

\"rf-fbk-enquiry6\"<\/a><\/p><\/blockquote>\n

[Interesting Fact: Looking back now, I just realized that the only Social Media platform I use, but have NEVER had a prospective buyer reach out to me from is LinkedIn.com.]<\/em><\/h3>\n

In essence I am saying, when you use storytelling the right way, especially through articles you publish and propagate via your Web Marketing System, potential buyers, who fit your target audience profile are more likely to become HIGHLY MOTIVATED to buy from you.<\/p>\n

They will gladly go the extra mile to do what I needed to get money to you, in exchange for what you sell, which they want.<\/p>\n

Isn't that what we are all in business hoping will happen - repeatedly - for us?<\/strong><\/em><\/p>\n

Of course it is. But DOING IT takes work!<\/em><\/p>\n

For one thing, you must use TRUE STORIES. No lies. No fairy tales. No false claims. Nothing phony.<\/h3>\n

You have to be 100% authentic - a good way being NOT leaving out stories about\u00a0those times when you actually failed FLAT on your face. Don't try to use your storytelling to paint yourself as being a perfect person. People want to connect with a human being!<\/em><\/p><\/blockquote>\n

Again - remember that lies or half-truths about your achievements will only create unexpected complications for you later.<\/p>\n

Be upfront, honest and straightforward in sharing what you know and where you've been with your target audience, in a manner that demonstrates you have gained real world relevant competence that THEY can benefit from.<\/p>\n

That is what SMART storytelling will do for you!<\/p>\n

Read\u00a0Master Salesmen Use Smart Ideas to Sell. Ordinary Salesmen Don\u2019t! [TIP: Be a Master Salesman \u2013 Experience Based Ideas from a Master Salesman]!<\/a><\/em><\/p><\/blockquote>\n

I help clients - through my Freelance Writing\/Web Marketing Support Service - achieve the foregoing and more.<\/h3>\n

Once they join my Web Marketing for CEOs club<\/a>, I handle ALL of the work to be done, for 12 full months - and while doing it all, I also COACH and challenge them to DO what I coach them to do. This is so they will, at some point be able to do it by themselves, while I step back and provide support from behind the scenes.<\/p>\n

Click here to learn how to join my Web Marketing for CEOs club.<\/a><\/p>\n

Related Articles (Extracted from the SERP linked earlier in the above piece)<\/h3>\n
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  1. Why Storytelling Is A Must-Have Inside Sales Skill<\/a><\/li>\n
  2. The 7 storytelling secrets of successful salespeopl<\/a><\/li>\n
  3. Storytelling In Sales: Make Your Client the Hero<\/a><\/li>\n
  4. Why Good Storytelling Beats Good Selling<\/a><\/li>\n
  5. Why Every Salesperson Must Be a Master Storyteller<\/a><\/li>\n
  6. 5 Stories Every Salesperson Should be Prepared to Tell<\/a><\/li>\n
  7. Why Storytelling Is Scientifically Proven To Boost Sales<\/a><\/strong><\/li>\n
  8. Trending This Week: The Salesperson as a Storyteller<\/a><\/strong>
    \n

    \u00a0<\/strong><\/h2>\n<\/li>\n<\/ol>\n<\/div>\n

    DOWNLOAD the infographic below:<\/em><\/strong><\/h1>\n

    PII 155: Make Money Building & Selling Custom Excel-VB Software to Profitable Niche markets [Join my MS Excel Heaven Visual Basic Automation club to Start Learning HOW]<\/a><\/h2>\n
    \"lim-thb\"<\/div>\n
    <\/div>\n

    Connect with me using any of the following:<\/h3>\n
    Phone:<\/strong>\u00a0+234-8033021263 (in Nigeria) OR +229-66122136 (in Benin Rep)<\/div>\n
    Email:<\/strong>\u00a0tayo at tksola dot com<\/div>\n
    Facebook:<\/strong>\u00a0www.tayosolagbade.com\/fbk<\/a><\/div>\n
    Twitter:<\/strong>\u00a0@tksola<\/a><\/div>\n
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    Web:<\/strong>\u00a0www.tayosolagbade.com<\/a>\u00a0|\u00a0www.discovercotonou.com<\/a>\u00a0|\u00a0www.tksola.com<\/a><\/div>\n
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    INVITE ME TO DELIVER THE FULL 10 COMMANDMENT SERIES AS A LIVE TALK TO YOUR GROUP\/TEAM MEMBERS<\/strong><\/h3>\n<\/blockquote>\n<\/div>\n<\/div>\n
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    This talk is based on an educational weekly email series I created exclusively for members of my Web Marketing for CEOs club.<\/div>\n
    <\/div>\n
    It provides experience based ideas, tips and insights for use by any persons engaged in business, who wish to achieve low to zero cost business marketing reach and impact by leveraging the the power of PC and Internet Technology.<\/div>\n
    <\/div>\n
    It is NOW available in a specially bundled MP3 Audio and PDF Book package that can be downloaded online or accessed offline on a DVD delivered to you.<\/div>\n
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    Attendees of THIS LIVE talk however get instant membership of my Web Marketing for CEOs club (N50k value - includes FREE weekly coaching via Private Facebook and WhatsApp groups) + FREE download link to the ebook\/audios.<\/div>\n
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    Standard FEE for Talk - N100k<\/strong><\/em><\/div>\n<\/blockquote>\n

    \"10-Commandments-Part9-S1S\"<\/a><\/p>\n<\/div>\n<\/div>\n

    \n
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    Get 1 Year Web Marketing Saupport: Become a member of my Web Marketing for CEOs club<\/em><\/h1>\n

    Click here to learn how you can join my Web Marketing for CEOs club, and get my 1 year Web Marketing Support Service<\/a><\/p>\n

    \"\"<\/a><\/p>\n

    <\/div>\n
    \n
    <\/div>\n

    Excel-VB Driven Ration Formulator<\/span><\/h2>\n

    \"Click<\/a><\/p>\n

    1.\u00a0<\/strong><\/span>Click here<\/a>\u00a0to learn more about this app - watch demo videos etc<\/span><\/p>\n

    2.<\/strong>Click here<\/a>\u00a0to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.<\/p>\n

    Click here<\/a>\u00a0to contact me about purchasing this product.<\/span><\/span><\/span><\/h3>\n

    EXCEL-VB DRIVEN\u00a0<\/span><\/strong>POULTRY LAYER FARM MANAGER SOFTWARE<\/span><\/h1>\n

    Click here<\/a>\u00a0to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.<\/strong><\/p>\n

    \"Click<\/a><\/h3>\n

    Click here<\/a>\u00a0to contact me about purchasing this product.<\/span><\/h3>\n

    SDN Blog\u2122<\/strong><\/h3>\n

    New posts from last week*<\/span>Monday<\/span>:<\/strong><\/span><\/p>\n

    \n

    PII 155: Make Money Building & Selling Custom Excel-VB Software to Profitable Niche markets [Join my MS Excel Heaven Visual Basic Automation club to Start Learning HOW]<\/a><\/h2>\n

    [Tuesday]<\/span>:<\/strong><\/h2>\n<\/div>\n
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    N\/A<\/h2>\n

    [Wednesday<\/span>]:<\/strong><\/h2>\n<\/div>\n
    \n

    N\/A<\/h2>\n

    [Thursday<\/span>]:<\/strong><\/h2>\n<\/div>\n

    N\/A<\/h2>\n

    [Friday<\/span>]:<\/strong><\/h2>\n

    <\/h2>\n

    N\/A<\/h2>\n

    [Saturday<\/span>]:<\/strong><\/h2>\n

    N\/A<\/h2>\n

    [Sunday<\/span>]:<\/strong><\/h2>\n

    %0<\/p>\n<\/div>\n

    <\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Google the question below: \"Do you need to be\u00a0a good storyteller to be a successful sales person?\" The results you get confirm the accuracy of the claim made in the title of this latest issue of my\u00a0Performance Improvement Ideas (PII)\u00a0newsletter, which says: \u201cYou Need to Tell Stories to Achieve Superior Business Marketing Success\u201d Indeed some […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1375,266,814,1753,103],"tags":[3459],"class_list":["post-14302","post","type-post","status-publish","format-standard","hentry","category-entrepreneurs","category-excel-vb-solutions","category-my-dn-travel-news","category-my-ideas-for-making-nigeria-better","category-the-farm-ceo","category-writingblogging","tag-pii-156-you-need-to-tell-stories-to-achieve-superior-business-marketing-success"],"aioseo_notices":[],"views":944,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/14302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/comments?post=14302"}],"version-history":[{"count":5,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/14302\/revisions"}],"predecessor-version":[{"id":14314,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/14302\/revisions\/14314"}],"wp:attachment":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/media?parent=14302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/categories?post=14302"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/tags?post=14302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}