{"id":12626,"date":"2017-08-28T22:34:11","date_gmt":"2017-08-28T22:34:11","guid":{"rendered":"http:\/\/tayosolagbade.com\/sdnuggets\/?p=12626"},"modified":"2017-08-28T22:34:11","modified_gmt":"2017-08-28T22:34:11","slug":"pii-081-whether-youre-a-job-seekeremployee-or-business-owner-you-need-marketing-skills","status":"publish","type":"post","link":"http:\/\/tayosolagbade.com\/sdnuggets\/pii-081-whether-youre-a-job-seekeremployee-or-business-owner-you-need-marketing-skills\/","title":{"rendered":"PII 081: Whether You're a Job Seeker\/Employee or Business Owner You Need Marketing Skills"},"content":{"rendered":"

In this week's issue of my Performance Improvement Ideas newsletter, I explain - based on my extensive studies and experiences in paid as well as self-employment, over the past 2 decades, why I believe smart MARKETING skills are crucial to success achievement in ANY area of life.<\/em><\/p>\n

I once read somewhere that we're all selling something. I agree.<\/strong><\/h3>\n

Even if you're not in business, you\u2019re still selling something - and that's often yourself and\/or your ideas etc<\/p>\n

SCROLL DOWN TO READ FULL ISSUE<\/strong><\/p>\n

\"Tayo<\/a><\/strong><\/p>\n

<\/h1>\n

Tayo Solagbade's<\/a>
\nPerformance Improvement\u00a0<\/span>IDEAS
\n(PI Squared) Newsletter<\/strong><\/span><\/h1>\n

Monday 28th August 2017<\/em><\/p>\n

\"Logo<\/a><\/p>\n


\nNB:\u00a0<\/strong>This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking\/Web Marketing IDEAS newsletter,\u00a0starting from today - 15th February 2016.<\/strong><\/em>\u00a0I'm reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.<\/p>\n

************<\/p>\n

\"View<\/span><\/a>\"Join<\/a>\"Connect<\/a>\"Connect<\/a><\/span>\"Connect<\/a><\/p>\n

PII 081: Whether You're a Job Seeker\/Employee or Business Owner You Need Marketing Skills<\/h1>\n
\n

In this week's issue of my Performance Improvement Ideas newsletter, I explain - based on my extensive studies and experiences in paid as well as self-employment, over the past 2 decades, why I believe smart MARKETING skills are crucial to success achievement in ANY area of life.<\/em><\/p>\n

I once read somewhere that we're all selling something. I agree.<\/strong><\/h3>\n

Even if you're not in business, you\u2019re still selling something - and that's often yourself and\/or your ideas etc<\/p>\n

In other words, we are all daily engaged in a continual process of interaction in which we try to get others to relate with us, in a way that we want.<\/p>\n

You want your customer\/client, friend, spouse, partner, kids and others you interact with - including the total stranger you meet - to think and act in ways you like or prefer.<\/p>\n

When that happens, we generally feel satisfaction and pleasure - and our relationship with the individual concerned tends to experience a positive boost as a result.<\/p>\n

In other words, the main purpose of marketing is to influence people to think and\/or act in a way that YOU want. <\/strong><\/h3>\n

The above can happen if you possess the needed skill and know how to use it.<\/p>\n

Once you understand how to apply your marketing skills to your purpose, your chances of getting others to do (or give you) what you want, will be dramatically boosted.<\/p>\n

From making people agree with you on a line of action to be pursued, to convincing them to pay you money for something you know or can do, the possibilities would be potentially limitless.<\/p>\n

I say this as someone who succeeds by doing just that on a very regular basis. And I do it face to face as well as remotely (i.e. via phone, email etc).<\/em><\/p>\n

Your marketing purpose could be one of a number of things - such as selling them something, or getting them to give you something, or do something for you etc.<\/strong><\/h3>\n

Dale Carnegie's nifty little book titled \"How to Win Friends and Influence People\" is one of several classics that I've read in a bid to improve my marketing abilities as an entrepreneur.<\/p>\n

That book (which, in my opinion, everyone should read) explains - using clear language and lots of true stories - how one can win the confidence of others with good diction, and enthusiasm\/a pleasing personality.<\/p>\n

People who develop the ability to make the above happen for themselves on a regular basis will tend to achieve their goals more often than those who do not.<\/strong><\/h3>\n

The reason is simple:<\/p>\n

When you are able to get people in agreement with you, chances that they will be positively disposed to doing what you want or ask will be greater.<\/em><\/p>\n

It is a well known fact that in order to sell anything, including an intangible idea, to another person, one must first of all win his\/her trust.<\/p>\n

Without smart marketing skills, it can be difficult to win trust.<\/h3>\n

\u201cMarketing skills act as a lubricant during interpersonal interaction, towards development of trust \u2013 which then makes \u2018sales\u2019 happen.\u201d \u2013 Tayo K. Solagbade<\/strong><\/em><\/p><\/blockquote>\n

    \n
  1. Napoleon Hill's \"Think and Grow Rich\" discusses how a person seeking paid employment can use a variety of \"self-marketing\" tools (e.g. resume) and strategies (e.g. phone calls, office visits etc) to get employers interested in him\/her.<\/li>\n<\/ol>\n
      \n
    1. As already noted above, a business owner will use marketing to move prospects closer to buying.<\/li>\n<\/ol>\n

      Now, we will all at some point fall into one of the two groups referred to above.<\/strong><\/h3>\n

      I therefore argue that coaching and training in the art of self-marketing, and marketing in general is something that should be provided as early as possible by society through ALL levels of formal schooling or education.<\/em><\/p>\n

      In other words, our schools need to incorporate formal marketing education, relevant to the needs of different age groups in our learning institutions, with practical aspects that enable learners observe and possibly participate in marketing activities, to reinforce what they are taught.<\/p>\n

      Proof that this is needed can be seen in the frequent difficulties that many school leaver (from primary to tertiary), often have when they enter society and are faced with the task of finding jobs (if they seek employment) or winning buyers\/clients (if they choose to run a business).<\/p>\n

      No matter how brilliant a person is, if s\/he does NOT know how to win others over, using his\/her interpersonal skills, there is a good chance s\/he will not achieve his\/her full potentials.<\/strong><\/h3>\n

      This is a bigger problem for most people, than they are willing to admit.<\/p>\n

      And that's why we see many cases of brilliant persons who fail to earn as much as less brilliant others.<\/p>\n

      Too often it's because the former devoted too much time and effort learning to be brilliant at doing what they do, forgetting to spare some to develop proficiency in getting others to BELIEVE in their brilliance enough to pay them well for it!<\/p>\n

      So, let me ask you: Are you able to market yourself successfully to those who matter, towards achieving your desired goal?<\/strong><\/h3>\n

      Do you know what to do to get them to do what you want?<\/p>\n

      Do you know how to do it?<\/p>\n

      What about \"when\". and \"where\" to do it?<\/p>\n

      Your answers to the above at any point in time will depend on a variety of factors.\u00a0<\/strong><\/h3>\n

      You will therefore need to ensure that you have the competence to answer and act based on the answers you give under different circumstances.<\/p>\n

      That requires some form of preparation and training - a lot of which is currently not available via the formal schooling channel I referred to above.<\/p>\n

      This implies that YOU will have to explore alternative self-help avenues, like the books I mentioned earlier in this piece, and others - including audios. videos, as well as live learning events - plus mentors\/coaches etc.<\/p>\n

      Need help? Click here to send me a message.<\/a><\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n<\/div>\n

      Excel-VB Driven Ration Formulator<\/span><\/h2>\n

      \"Click<\/a><\/p>\n

      1.\u00a0<\/strong><\/span>Click here<\/a>\u00a0to learn more about this app - watch demo videos etc<\/span><\/p>\n

      2.<\/strong>\u00a0Click here<\/a>\u00a0to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.<\/p>\n

      Click here<\/a>\u00a0to contact me about purchasing this product.<\/span><\/span><\/span><\/h3>\n

      EXCEL-VB DRIVEN\u00a0<\/span><\/strong>POULTRY LAYER FARM MANAGER SOFTWARE<\/span><\/h1>\n

      Click here<\/a>\u00a0to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.<\/strong><\/p>\n

      \"Click<\/a><\/h3>\n

      Click here<\/a>\u00a0to contact me about purchasing this product.<\/span><\/h3>\n

      SDN Blog\u2122<\/strong><\/h3>\n

      New posts from last week*<\/span><\/p>\n

      Monday<\/span>:<\/strong><\/span><\/p>\n

      \n

      PII 080: To Make More Money, You Don\u2019t Need to Solve ALL Problems for ALL People [True Stories Incl. Excerpts from Email Feedback by a Foreign Farm Project Manager Client About Tayo Solagbade\u2019s Excel-VB Ration Formulator]<\/a><\/h2>\n

      [Tuesday]<\/span>:<\/strong><\/h2>\n<\/div>\n
      \n

      [RECOMMENDED] This Google spreadsheets guru makes $4,000 a month on online courses<\/a><\/h2>\n<\/div>\n

      [Wednesday<\/span>]:<\/strong><\/span><\/p>\n

      \n

      [RECOMMENDED] What happens to a person\u2019s mentality when they become an instant millionaire e.g. winning the lotto?<\/a><\/h2>\n<\/div>\n

      [Thursday<\/span>]:<\/strong><\/span><\/p>\n

      VIDEO TRAILER: [Micro-Business Opportunity] Make Money Using Peels of Pineapples and Nine 9 Other Fruits<\/a><\/h2>\n

      [Friday<\/span>]:<\/strong>\u00a0<\/span><\/h2>\n

      [RECOMMENDED] Big Dreams, but No Money to Fund Your Business?<\/a><\/h2>\n

      [Saturday<\/span>]:<\/strong><\/h2>\n

      [RECOMMENDED] How this Nigerian started a food processing business with little capital<\/a><\/h2>\n

      [RECOMMENDED] How Startups Can Attract Angel Investment in Nigeria | Get Funded! 50 Organisations That Can Give You Capital To Start and Grow Your Business in Africa<\/a><\/h2>\n

      <\/h2>\n

      [Sunday<\/span>]:<\/strong><\/h2>\n

      Protected: The FARM CEO (Issue 92): 50 Lucrative Agro Processing Business ideas for 2017<\/a><\/h2>\n

      [EXCEL HEAVEN VIDEO] Part 7 \u2013 Using In-Cell Drop Down Menus to Offer Users Access to Name Lists etc | How to Use Best Practice Design to Track Expense Totals<\/a><\/h2>\n

      <\/h2>\n

      \"\"<\/a><\/h2>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      Tayo K. Solagbade*<\/span><\/span><\/p>\n

      Self-Development\/Performance Improvement Specialist<\/strong><\/p>\n

      *Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition<\/em><\/span><\/p>\n

      Mobile:<\/strong>\u00a0+234-803-302-1263\u00a0(in Nigeria<\/strong>) or +229-66-122-136 (in Benin Republic<\/strong>)<\/p>\n

      http:\/<\/a><\/span>\/www.tayosolagbade.com<\/a><\/p>\n

      Tayo K. Solagbade<\/a>\u00a0is a\u00a0Location Independent Performance Improvement<\/b><\/p>\n

      Specialist and Multipreneur (i.e. a highly versatile\/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.<\/p>\n

      Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching,\u00a0custom MS Excel-VB solutions<\/a>,\u00a0web marketing<\/a>\u00a0systems\/web hosting<\/a>, freelance writing services, and best practice extension support services (for\u00a0farm business owners<\/a>).<\/p>\n

      Tayo is the author of the\u00a0Self-Development (SD) Bible\u2122<\/a>\u00a0and the popular Livestock\u00a0Feed Formulation<\/a>\u00a0Handbook. He is also the developer of its accompanying\u00a0Excel-VB driven Ration Formulator\u2122<\/a>\u00a0and the\u00a0Poultry Farm\u00a0<\/a>Manager\u2122 software.<\/p>\n

      He has delivered\u00a0talks\/papers to audiences in\u00a0<\/a>various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.<\/p>\n

      In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development\u2019s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.<\/p>\n

      On 1st April 2013, Tayo (who reads, write and speaks the French language)\u00a0relocated to Cotonou, Benin Republic<\/a>\u00a0to begin slowly traveling across the West African region.<\/p>\n

      His key purpose is to deliver talks, seminars\u00a0<\/strong>and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).<\/p>\n

      In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.<\/p>\n

      In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) - in his spare time - to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked.\u00a0Over four(4) of his applications were adopted for brewery level reporting.<\/strong><\/a><\/p>\n

      Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class - with Second Class Upper Division honors - in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management\u2019s(NIM) Young Managers\u2019 competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development\u2122 (SCfS-D\u2122), and Founder of the\u00a0Self-Development Academy (SDAc)<\/a>.<\/p>\n

      When he's not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily\u00a0Self-Development Nuggets blog<\/a>\u00a0- on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his\u00a0Weekly Performance Improvement IDEAS<\/a>\u00a0newsletter.<\/p>\n

      You can connect with him on Twitter\u00a0@tksola.com<\/a>\u00a0and\u00a0Facebook<\/a>.<\/p>\n

      Visit\u00a0Tayo Solagbade Dot Com<\/a>, to download over over 10 performance improvement resources to boost your personal and work related productivity.<\/p>\n

      ====
      \n[IMPORTANT NOTE:====<\/h3>\n

      On 4th May 2014, Tayo's 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.<\/em><\/p>\n

      Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR \"reincarnation\" of it the website\u00a0http:\/\/www.tayosolagbade.com<\/a>.<\/p>\n

      But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts\u00a0<\/strong><\/em>he's published.<\/p>\n

      If you experience any difficulties finding a page or document, email Tayo at tksola dot com.<\/p>\n

      Click \"Tayo, What Happened to SpontaneousDevelopmentDotCom<\/a>\u00a0?\" to read a detailed narrative about how the above event occurred :-))<\/p>\n

      Here's an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:<\/h4>\n
      \n

      Succeed by Emerging from Adversity Like a Phoenix<\/a><\/p>\n

      (TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)<\/p>\n<\/div>\n

      And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:<\/h4>\n

      A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name<\/a>
      \n==================<\/p>\n

      \"View<\/span><\/a>\"Join<\/a>\"Connect<\/a>\"Connect<\/a><\/span><\/span>\"Connect<\/a><\/p>\n

      Home<\/a>\u00a0|About<\/a>\u00a0|\u00a0Contact<\/a>\u00a0|\u00a0SD Nuggets\u2122<\/a>\u00a0|\u00a0Speaking\/Web Marketing IDEAS<\/a>\u00a0|\u00a0Web Marketing Systems<\/a>\u00a0|\u00a0Freelance Writing<\/a>\u00a0|\u00a0MS Excel\u00ae Heaven\u2122<\/a>\u00a0|\u00a0Cost-Saving Farm Biz Ideas<\/a><\/span><\/p>\n

      \n","protected":false},"excerpt":{"rendered":"

      In this week's issue of my Performance Improvement Ideas newsletter, I explain - based on my extensive studies and experiences in paid as well as self-employment, over the past 2 decades, why I believe smart MARKETING skills are crucial to success achievement in ANY area of life. I once read somewhere that we're all selling […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1375,266,10],"tags":[3095,3096],"class_list":["post-12626","post","type-post","status-publish","format-standard","hentry","category-employeescareer-persons","category-excel-vb-solutions","category-my-dn-travel-news","category-self-development","tag-pii-081","tag-whether-youre-a-job-seekeremployee-or-business-owner-you-need-marketing-skills"],"aioseo_notices":[],"views":872,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/12626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/comments?post=12626"}],"version-history":[{"count":3,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/12626\/revisions"}],"predecessor-version":[{"id":12629,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/posts\/12626\/revisions\/12629"}],"wp:attachment":[{"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/media?parent=12626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/categories?post=12626"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tayosolagbade.com\/sdnuggets\/wp-json\/wp\/v2\/tags?post=12626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}